The Goal is to enter your Home Listing in the Southern NH MLS on a Weekday.
It is a good bet that the first place the public will spot your house for sale will be the Southern NH MLS listings. If 90% of those who actually do buy a home go to the web during their search (researchers at the National Association of Realtors® say so), they will either go directly to the Windham NH MLS home listings or find them through a Realtor’s site.
If you think like an advertising director, you might wonder when, exactly, the best time would be for your new listing’s premier? Is it in the dead of winter? Springtime? Summer? And is there a perfect day of the month, or (come to think of it) day of the week?
The NAR® has weighed in with some concrete answers. Well, actually, not really answers per se—more like information to help satisfy our curiosity. It turns out there really is no single best time for southern NH MLS listings to debut, for a couple of reasons; nonetheless, in case you’re curious (I was) about the findings, here they are:
The most popular home listing debut last year was Thursday, May 1, 2014. Second, April Fools’ Day. April and May were sprinkled liberally through the Top 25; but June, and March were all up there, too. But although the 20th was one of the top days of the month for listings launches (as well as the 24th through 30th), the 1st, 2nd, and 3rd ranked often enough to tilt the overall results toward early in the month.
As for the most favored day of the week, there really wasn’t a clear winner—though there were definitely a couple of losers. Saturday and Sunday were all but ignored as days anyone first listed their homes. The reason is quite simple. As a Windham NH Realtor I want to make sure a new listing coming onto the market is seen by as many interested people as possible. My prime target market is to other Realtors, who may have buyers they are working with, searching for the type of Windham NH property like yours that I am listing that day. Most Realtors and many Buyers get a “hot sheet” of new listings delivered to them daily in their e-mail. New listing buzz is important and I want my new listings to premier on a weekday when other Realtors are likely to be in the office or working on real estate matters. On weekends, many Realtors and Buyers are busy with personal matters and may not notice a new listing coming on the market. So always launch on a weekday, the earlier in the day the better.
Closings—the days that home sales are signed and sealed—had the same unpopular pair of days: weekend closings were predictably rare, as were Federal holidays. Two strange exceptions did pop up last year: Sunday, November 30, and Sunday, August 31. That has to be because of the natural inclination for people to pick the end of a month when they need to come up with a deadline. Often enough, we have to scramble to meet any deadline…if it happens to fall on a Sunday, too bad!
But although we have all this information about what the most common days to inaugurate a listing or finalize a home’s sale, that really doesn’t answer what’s the best time to do either. After all, just because more people pick similar dates, that doesn’t mean it is necessarily advantageous. You might even argue that the best day to begin listings in Windham and southern NH would be the least popular one, since your listing would be more likely to stand out when it’s the newest. Lonely, but brave!
There is one good answer to when is the best time to list your home: it’s whenever you’re ready. There are plenty of prospective buyers at all times—and as has been well-documented, a lot of them start looking in the dead of winter, when outdoors activities are at a minimum. As for when is the best time to give me a call? Anytime!